The
Running shoe Company- an SEO Analysis of two Brands.
Written
by: Shubham Chaudhary.
Introduction:
Seo stands for search
engine optimization. It is the process of getting the free and natural material
from the web crawlers like google, Bing and yahoo. All major search engines
like yahoo and google shows all the video and stuff that is relevant for the
users and it show to the users. For this assignment, I am choosing 2 brands for
seo analysis that is fila and puma. The objective of this assignment is that
which brand is stronger in the market.
Screen Captures of both home pages:
SEO Considerations
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Puma
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Fila
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URL:
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Keywords used on each site:
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Men
shoes, women shoes, kids shoes, sports, collections, select, sale
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New
arrivals, different age group shoes, kids shoes, running shoes
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Frequency of Keywords:
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7
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4
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Locations of keywords:
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Top
of the website
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Top
of the website
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Keywords in URL:
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Not
available
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Not
available
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<title>
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Men's Tennis Shoes, Basketball Sneakers, Running &
Casual Shoes | FILA
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Men's
Tennis Shoes, Basketball Sneakers, Running & Casual Shoes | FILA
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<meta name="description" content=“”/>
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Shop the largest
selection of PUMA® styles online including shoes, running gear,
& more. Plus: Free Shipping with min. purchase & Free Returns
on all US orders."
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Browse men's tennis shoes, basketball
sneakers, running shoes and more all on sale for up to 60% off. Online-only
exclusives available. Free shipping on orders over $80. Shop now!
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<meta name="keywords" content=""/>
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Running
shoes, hiking, basketball sneakers, sale, 60% off, 50% off, best price, cheap
Fila.
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Puma CA
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Site upload speed:
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3.67s
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6.81s
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Quality of written content:
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good
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good
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Quality of Visual Content:
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average
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best
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Alt Text used:
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Captions used:
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Men,
women, kids, sports, collection, selection, sale
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New
arrivals, men, women, work shoes, sale
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Quality of Layout:
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good
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best
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Call-to-action:
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fast
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quick
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Anchor Text:
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Mobile Friendly:
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yes
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yes
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Content is “shareable”:
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yes
twitter, Facebook , YouTube, Instagram
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yes ,Facebook , YouTube,
Instagram
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Links to Social Media:
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SERP ranking results when using keywords from this table:
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29,not
well
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34,not
well
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Google Trends:
Include your topic,
and your two brands. Include the search
terms with your screen capture.
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Google Trends Insights:
I have chosen Running
Shoes Company and the brand I choose is puma and fila in the picture we can see
that the sale of puma is much higher than the sale of fila especially in Canada
people are more interested to buy the shoes of puma.
Summary:
Puma can increase
their sales because of their new launching products and they can increase their
sales and as we can see fila the sales of fila is average. When we search with
the keywords like running shoes puma have done a great job as compared to fila
whereas fila is searched very less.
Conclusion:
In the running shoes
industry, we can see in the graph that puma is better company than fila in
running shoes. Running shoes, workout shoes these keywords gave us better
searches in case of puma. According to me, puma wins the race of seo analysis.
