The Running shoe Company- an SEO Analysis of two Brands.

Written by:  Shubham Chaudhary.

 

 

Introduction:

Seo stands for search engine optimization. It is the process of getting the free and natural material from the web crawlers like google, Bing and yahoo. All major search engines like yahoo and google shows all the video and stuff that is relevant for the users and it show to the users. For this assignment, I am choosing 2 brands for seo analysis that is fila and puma. The objective of this assignment is that which brand is stronger in the market.

Screen Captures of both home pages:

SEO Considerations	Puma	Fila
URL:	http://ca.puma.com/en_CA/home?locale=en_CA&mktID=PL:Brand%20Marketing:Puma.com-CatchAllPage:Canada-en&plinkID=Brand	http://www.fila.com/mens-shoes
Keywords used on each site:	Men shoes, women shoes, kids shoes, sports, collections, select, sale	New arrivals, different age group shoes, kids shoes, running shoes
Frequency of Keywords:	7	4
Locations of keywords:	Top of the website	Top of the website
Keywords in URL:	Not available	Not available
<title>	Men's Tennis Shoes, Basketball Sneakers, Running & Casual Shoes | FILA	Men's Tennis Shoes, Basketball Sneakers, Running & Casual Shoes | FILA
<meta name="description" content=“”/>	Shop the largest selection of PUMA&reg; styles online including shoes, running gear, &amp; more. Plus: Free Shipping with min. purchase &amp; Free Returns on all US orders."	Browse men's tennis shoes, basketball sneakers, running shoes and more all on sale for up to 60% off. Online-only exclusives available. Free shipping on orders over $80. Shop now!
<meta name="keywords" content=""/>	Running shoes, hiking, basketball sneakers, sale, 60% off, 50% off, best price, cheap Fila.	Puma CA
Site upload speed:	3.67s	6.81s
Quality of written content:	good	good
Quality of Visual Content:	average	best
Alt Text used:
Captions used:	Men, women, kids, sports, collection, selection, sale	New arrivals, men, women, work shoes, sale
Quality of Layout:	good	best
Call-to-action:	fast	quick
Anchor Text:
Mobile Friendly:	yes	yes
Content is “shareable”:	yes twitter, Facebook , YouTube, Instagram	yes ,Facebook , YouTube, Instagram
Links to Social Media:	https://www.youtube.com/user/puma https://www.facebook.com/PUMA https://www.instagram.com/puma/ https://twitter.com/pumashoes876	https://twitter.com/search?q=fila%2520shoes https://www.facebook.com/pages/FILA/141643515863136 https://www.instagram.com/filausa/
SERP ranking results when using keywords from this table:	29,not well	34,not well

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

I have chosen Running Shoes Company and the brand I choose is puma and fila in the picture we can see that the sale of puma is much higher than the sale of fila especially in Canada people are more interested to buy the shoes of puma.

Summary:

Puma can increase their sales because of their new launching products and they can increase their sales and as we can see fila the sales of fila is average. When we search with the keywords like running shoes puma have done a great job as compared to fila whereas fila is searched very less.

Conclusion:

In the running shoes industry, we can see in the graph that puma is better company than fila in running shoes. Running shoes, workout shoes these keywords gave us better searches in case of puma. According to me, puma wins the race of seo analysis.