puma running shoes industrty

                                       Running shoes industry

Puma Canada

This company was founded by Rudolf Dassler on October 1, 1948. The assets of this company are divided between the brothers. In the same year, the first boot of this company was launched and most of the members of the west germany wear those boots in the first post-war match against switzerland in 1950. Now these days, this is the most popular brand in running shoes and they are providing the best kind of running shoes to the people.

Social media channel and its presence-

·         Facebook- On facebook, 15055226 people like puma shoes page.

·         Instagram- On instagram, puma posted 1767 posts and 1.9 million followers.

·         Twitter-On twitter, puma company have 1.3 million followers.

·         Youtube-On youtube, puma have 146951 subscribers

 

Puma is most effective on Instagram because on Instagram, puma have 1.9 million followers and on regular basis, they post about their different variety of shoes and on Instagram, most of their followers like their posts every day. They post content about their products and they tell people what they are going to launch and what kind of product. These kind of Instagram posts helps puma to gain popularity in the eyes of people. The purpose of these posts is to make the new product popular as well as to increase the sales of new product. With the help of this posts, they try to aware people about their newly launched product. So that there is no loss when they launch their product in the market. So, here is the example in the photo of Instagram, how many people posts, follow and like the posts on Instagram. The people provide the different kind of comments positive as well as negative. With the help of comments, they try to learn the mistakes.

Conclusion:

Puma Company is using the best strategy to promote their running shoes and the rest of the products. They are providing information to the public on regular basis so that people can know about the product. These all things help Puma Company to promote their products. They also have to pay more attention on other social networks to create more attention of their products in the eyes of people.