ASICS AND REEBOK ON TWITTER

Both Asics and Reebok are doing well on twitter too. 2-3 tweets are seen almost each day on their twitter. Asics includes many tweets for fitness training, running, and workout.50/50v rule was seen less in these companies. Their post includes the posts related to industry as well as well as fitness. Their content mostly includes pictures of the athletes. The thing which I observed and I like the most is that they are using women models for their promotion which also acts an advantage to the company. They have also tweeted some videos related to fitness activities. The tweet which I liked the most is the picture of the lady running hurdles. This post has the 24 retweets which is maximum in their last 25 posts. The tagline they used is also very attractive that includes ‘The intensity required for hurdles, on and off the tracks’ and they have also used hashtag ‘track and field’

On the other hand Reebok is more active on twitter and their content includes infographics, links of videos for the fitness training, cardio exercises and online classes by the famous coaches that includes Katrin Tanja. The post which I liked is the picture of the pumping shoes which is very helpful in cardio exercises and running. The post has 17 retweets and 68 likes. The tagline they have used is ‘the pair used for the dance and cardio’ which is very effective

From my opinion Reebok is doing well on twitter as compared to Asics.