Running shoes industry

Fila Canada-

The first shop of Fila Company was opened in 1911 in Biella by Fila brothers. Originally, they started their business by making textiles for the local townspeople. Today, we are celebrating the 100^th anniversary of Fila Company. The story of Fila is that they transformed this company into a leading global designer of high-end sportswear and now, it is the most famous company in shoes.

Social media channel and its presence-

·         Facebook- On facebook, 42,845 people like Fila shoes page.

·         Instagram- On instagram, Fila posted 1464 posts and 88.9K followers.

·         Twitter-On twitter, Fila company have 10.9K followers.

·         Linkedin-On Linkedin, Fila have 7931 followers.

For this company as well, we can see that Instagram is the best way to promote this brand. As we can see in the picture, on Instagram, Fila Company have posted 1464 posts and 88.9K followers. From the rest of the social media channels, instagram have the largest number of followers and most of the people are getting information about the products of fila on instagram. The Fila Company post about thier product after a small period of time to tell people about the quality and about different kinds of products of Fila. So, people are already having knowledge about the products and they alrady know the advantages as well as  disadvantages of the products. This make people as well as company aware so that there is no loss of the company.

Conclusion:

At last, Fila should try to get more attention of the people by promoting their brand products on more social sites rather than instagram. They must use other social media chanells but instagram is also playing a major role in promoting their product.