ASICS VS REEBOK ON FACEBOOK
It’s hard to compare between these two brands they are very active
on Facebook. On average Asics and Reebok both posts almost every day. Asics has
recently shared photos to promote the event called Barcelona Marathon. Their
content includes video, photos, and info graphics. Yes they use are using the
50/50 rule but very less number of times. Keywords they are using are fitness
training, running. The post I like the most are the photo they have posted
which is telling that the ‘introducing
the women’s line 2016’ and using the attractive line ‘together we make a winning combination’. This post has got likes of 1.5k and
38 shares. I like this because in this they are promoting the women for weight lifting. This is the photo used for the promotion.
On the contrary, Reebok is also doing well in sharing the
post. They are also using the 50/50 rule. They are posting more photos, blogs
but less videos. However the likes on their posts are also very less. Their
post which I like is the picture of the women lifting the heavy weight. They
posted this to promote the the ‘2016 Affiliate Open Tour’ which is also
sponsored by Reebok. Asics is doing well on Facebook as compared to Reebok.
From my opinion these posts are successful because Asics are promoting women for their
promotion. And on the other side Reebok
is promoting the athlete tour using the picture of the women.
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