Wednesday, 16 March 2016

ASICS VS REEBOK ON FACEBOOK

It’s hard to compare between these two brands they are very active on Facebook. On average Asics and Reebok both posts almost every day. Asics has recently shared photos to promote the event called Barcelona Marathon. Their content includes video, photos, and info graphics. Yes they use are using the 50/50 rule but very less number of times. Keywords they are using are fitness training, running. The post I like the most are the photo they have posted which is telling that the ‘introducing the women’s line 2016’ and using the attractive line ‘together we make a winning combination’.  This post has got likes of 1.5k and 38 shares. I like this because in this they are promoting the women for weight lifting. This is the photo used for the promotion.
On the contrary, Reebok is also doing well in sharing the post. They are also using the 50/50 rule. They are posting more photos, blogs but less videos. However the likes on their posts are also very less. Their post which I like is the picture of the women lifting the heavy weight. They posted this to promote the the ‘2016 Affiliate Open Tour’ which is also sponsored by Reebok. Asics is doing well on Facebook as compared to Reebok.

From my opinion these posts are successful because Asics are promoting women for their promotion. And on the other side Reebok is promoting the athlete tour using the picture of the women.

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