Friday, 25 March 2016

Asics and Reebok on YouTube

There is a big difference in the number of the followers list. Asics has the followers of 12k and reebok has the followers of 79k. Asics are sharing videos that are related to the famous events. They are including music’s, commercials, fitness activities videos, marathon videos etc.  Content in the description area includes the sites linked to Asics, links of Asics team blogger, and also some keywords such as Asics FuzeX etc. the video which liked the most was the contest run by Asics from February 1 to February 15. The contest called the photo contest in this the person buying the shoes from the Asics will send snapshot of the news shoes to the Asics America and lucky one will get the free to run anywhere in the world. The video has maximum number of views 34250 and 12 likes.




Reebok is uploading videos that are targeting the young generation. They are including the videos related to the new models, and videos related to the gym, videos that include stunts etc. the keyword they are using in most of their videos is that the ‘Be More Human -Gym is everywhere’. The video I liked the most has the 10529 views and 253 likes and 1 dislike. They are also using the music, celebrities to promote their brand. The main phrase used in the video is that the gym is everywhere. In this different men and women are lifting heavy weights not in the gym but at different locations.



Reebok is doing well on YouTube as compared to Asics

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