Content Marketing

I am campaigning for Asics. My idea is to launch a new model of the shoes that has brighter color, more light in weight, more comfortable. Also my idea is to run the contest so that the product gets more attention among the people. The winner of the contest will get the free trip to Los Angeles and a pair of shoes Also I am going to include a pump in it which will add a comfort to the shoe. My main targets are youngsters who will love the color and the pumping strategy will also help them in thein comfort level. My main goals to have maximize the number of followers of Asics. I want that the product is actually liked by the people. I want that the new phase of the company starts from this product. I want Asics shoes should be worn on each individual.  I will be promoting this on all the social networking websites such as Facebook, Instagram, twitter, Pinterest etc. I will uploading some videos on YouTube to promote the product I want to launch this product on Christmas Eve. I am going to promote this on Facebook, Instagram, twitter, YouTube etc. People will engage in this because they love to participate in these type of contest also they have a strong luck to win the contest.

Reebok fan page:

1.       Pinterest:

This was the best fan page I found. This is linked with the site of the company selling shoes. This has 11 likes and 56 pins.

2.       Facebook:

This fan page is very active. They share their things after 2-3 days. Their content includes almost same things the official page uploads. That includes blogs, videos of fitness etc

3 Twitter:

 Reebok has many fan pages on twitter. Reebok One I liked the most. This 1208 tweets and 5646 followers. They have uploaded many posts related to gym, fitness etc.

 ASICS Fan pages

1.       Facebook: There are many fan pages of Asics but the page which I like the most active and has a number of likes is the Asics-retail 360. It’s a shoe store in California. This has the likes of 2628 people.

URL: https://www.facebook.com/Retail360Malaysia/

2. Another fan page I going to introduce is on Twitter. This is the fan page named as ASICS South Africa, this is best fan page I found and has 10.4k follower and is also active. This fan page is exactly same as the Asics America with the same pictures.

3.       Pinterest;

This was the best fan page that I like on Pinterest. This picture was pinned by 394 more people. Also this picture has 78 likes.

Asics and Reebok on YouTube

There is a big difference in the number of the followers list. Asics has the followers of 12k and reebok has the followers of 79k. Asics are sharing videos that are related to the famous events. They are including music’s, commercials, fitness activities videos, marathon videos etc.  Content in the description area includes the sites linked to Asics, links of Asics team blogger, and also some keywords such as Asics FuzeX etc. the video which liked the most was the contest run by Asics from February 1 to February 15. The contest called the photo contest in this the person buying the shoes from the Asics will send snapshot of the news shoes to the Asics America and lucky one will get the free to run anywhere in the world. The video has maximum number of views 34250 and 12 likes.

URL: https://youtu.be/5e8bZPr-ZAM

Reebok is uploading videos that are targeting the young generation. They are including the videos related to the new models, and videos related to the gym, videos that include stunts etc. the keyword they are using in most of their videos is that the ‘Be More Human -Gym is everywhere’. The video I liked the most has the 10529 views and 253 likes and 1 dislike. They are also using the music, celebrities to promote their brand. The main phrase used in the video is that the gym is everywhere. In this different men and women are lifting heavy weights not in the gym but at different locations.

URL: https://youtu.be/xbig8xG3wd4

Reebok is doing well on YouTube as compared to Asics

 Asics Vs Reebok on Pinterest

In this it seemed that Reebok is active on Pinterest. They have 441 pins and 7.3k followers. On the other hand Asics seems to be very active on Pinterest, they includes large number of pins that is 3141 and 8.5k followers.

Asics pins usually includes the healthy tips to remain fit. Healthy living, ways to reduce stress, benefits of yoga, running etc. Asics has included the description as ‘Performance athletic products created for a Sound Mind in a Sound Body’ which I liked the most. The best pin of Asics is the ‘10 ways to reduce the stress’ This is related to the mental relief and how we can begin our healthy like. Keywords used in this are healthy, relief, fitness. Also info graphics are used in this pin. This pin has the likes of 792 and 5.2k people has pinned this.

URL: https://www.pinterest.com/asicsamerica/pins/

Reebok has very less number of pins and likes too as they are not so active. Their pins are related to the exercises that includes flexibility and the many pins related to the trending shoes rather than just running. they are also using the baseball player to promote their brand. Description they are using is also very attractive that is ‘Inspiring the fitness generation to move, to train, to get fit.’  The keywords they have used are train, fit. The pin I liked the most is the workout classes because in that pin they written an effective line that is ‘ get a beach body with these effective workouts’ which is helpful as summers are near.

URL: https://www.pinterest.com/reebok/pins/

In this Asics are doing much better as Reebok is not active.

ASICS AND REEBOK ON TWITTER

Both Asics and Reebok are doing well on twitter too. 2-3 tweets are seen almost each day on their twitter. Asics includes many tweets for fitness training, running, and workout.50/50v rule was seen less in these companies. Their post includes the posts related to industry as well as well as fitness. Their content mostly includes pictures of the athletes. The thing which I observed and I like the most is that they are using women models for their promotion which also acts an advantage to the company. They have also tweeted some videos related to fitness activities. The tweet which I liked the most is the picture of the lady running hurdles. This post has the 24 retweets which is maximum in their last 25 posts. The tagline they used is also very attractive that includes ‘The intensity required for hurdles, on and off the tracks’ and they have also used hashtag ‘track and field’

On the other hand Reebok is more active on twitter and their content includes infographics, links of videos for the fitness training, cardio exercises and online classes by the famous coaches that includes Katrin Tanja. The post which I liked is the picture of the pumping shoes which is very helpful in cardio exercises and running. The post has 17 retweets and 68 likes. The tagline they have used is ‘the pair used for the dance and cardio’ which is very effective

From my opinion Reebok is doing well on twitter as compared to Asics.

ASICS VS REEBOK ON FACEBOOK

It’s hard to compare between these two brands they are very active on Facebook. On average Asics and Reebok both posts almost every day. Asics has recently shared photos to promote the event called Barcelona Marathon. Their content includes video, photos, and info graphics. Yes they use are using the 50/50 rule but very less number of times. Keywords they are using are fitness training, running. The post I like the most are the photo they have posted which is telling that the ‘introducing the women’s line 2016’ and using the attractive line ‘together we make a winning combination’.  This post has got likes of 1.5k and 38 shares. I like this because in this they are promoting the women for weight lifting. This is the photo used for the promotion.

On the contrary, Reebok is also doing well in sharing the post. They are also using the 50/50 rule. They are posting more photos, blogs but less videos. However the likes on their posts are also very less. Their post which I like is the picture of the women lifting the heavy weight. They posted this to promote the the ‘2016 Affiliate Open Tour’ which is also sponsored by Reebok. Asics is doing well on Facebook as compared to Reebok.

From my opinion these posts are successful because Asics are promoting women for their promotion. And on the other side Reebok is promoting the athlete tour using the picture of the women.

                                          Running shoes industry

Fila Canada-

The first shop of Fila Company was opened in 1911 in Biella by Fila brothers. Originally, they started their business by making textiles for the local townspeople. Today, we are celebrating the 100^th anniversary of Fila Company. The story of Fila is that they transformed this company into a leading global designer of high-end sportswear and now, it is the most famous company in shoes.

Social media channel and its presence-

·         Facebook- On facebook, 42,845 people like Fila shoes page.

·         Instagram- On instagram, Fila posted 1464 posts and 88.9K followers.

·         Twitter-On twitter, Fila company have 10.9K followers.

·         Linkedin-On Linkedin, Fila have 7931 followers.

For this company as well, we can see that Instagram is the best way to promote this brand. As we can see in the picture, on Instagram, Fila Company have posted 1464 posts and 88.9K followers. From the rest of the social media channels, instagram have the largest number of followers and most of the people are getting information about the products of fila on instagram. The Fila Company post about thier product after a small period of time to tell people about the quality and about different kinds of products of Fila. So, people are already having knowledge about the products and they alrady know the advantages as well as  disadvantages of the products. This make people as well as company aware so that there is no loss of the company.

Conclusion:

At last, Fila should try to get more attention of the people by promoting their brand products on more social sites rather than instagram. They must use other social media chanells but instagram is also playing a major role in promoting their product.

puma running shoes industrty

                                       Running shoes industry

Puma Canada

This company was founded by Rudolf Dassler on October 1, 1948. The assets of this company are divided between the brothers. In the same year, the first boot of this company was launched and most of the members of the west germany wear those boots in the first post-war match against switzerland in 1950. Now these days, this is the most popular brand in running shoes and they are providing the best kind of running shoes to the people.

Social media channel and its presence-

·         Facebook- On facebook, 15055226 people like puma shoes page.

·         Instagram- On instagram, puma posted 1767 posts and 1.9 million followers.

·         Twitter-On twitter, puma company have 1.3 million followers.

·         Youtube-On youtube, puma have 146951 subscribers

 

Puma is most effective on Instagram because on Instagram, puma have 1.9 million followers and on regular basis, they post about their different variety of shoes and on Instagram, most of their followers like their posts every day. They post content about their products and they tell people what they are going to launch and what kind of product. These kind of Instagram posts helps puma to gain popularity in the eyes of people. The purpose of these posts is to make the new product popular as well as to increase the sales of new product. With the help of this posts, they try to aware people about their newly launched product. So that there is no loss when they launch their product in the market. So, here is the example in the photo of Instagram, how many people posts, follow and like the posts on Instagram. The people provide the different kind of comments positive as well as negative. With the help of comments, they try to learn the mistakes.

Conclusion:

Puma Company is using the best strategy to promote their running shoes and the rest of the products. They are providing information to the public on regular basis so that people can know about the product. These all things help Puma Company to promote their products. They also have to pay more attention on other social networks to create more attention of their products in the eyes of people.

The Running shoe Company- an SEO Analysis of two Brands.

Written by:  Shubham Chaudhary.

 

 

Introduction:

Seo stands for search engine optimization. It is the process of getting the free and natural material from the web crawlers like google, Bing and yahoo. All major search engines like yahoo and google shows all the video and stuff that is relevant for the users and it show to the users. For this assignment, I am choosing 2 brands for seo analysis that is fila and puma. The objective of this assignment is that which brand is stronger in the market.

Screen Captures of both home pages:

SEO Considerations	Puma	Fila
URL:	http://ca.puma.com/en_CA/home?locale=en_CA&mktID=PL:Brand%20Marketing:Puma.com-CatchAllPage:Canada-en&plinkID=Brand	http://www.fila.com/mens-shoes
Keywords used on each site:	Men shoes, women shoes, kids shoes, sports, collections, select, sale	New arrivals, different age group shoes, kids shoes, running shoes
Frequency of Keywords:	7	4
Locations of keywords:	Top of the website	Top of the website
Keywords in URL:	Not available	Not available
<title>	Men's Tennis Shoes, Basketball Sneakers, Running & Casual Shoes | FILA	Men's Tennis Shoes, Basketball Sneakers, Running & Casual Shoes | FILA
<meta name="description" content=“”/>	Shop the largest selection of PUMA&reg; styles online including shoes, running gear, &amp; more. Plus: Free Shipping with min. purchase &amp; Free Returns on all US orders."	Browse men's tennis shoes, basketball sneakers, running shoes and more all on sale for up to 60% off. Online-only exclusives available. Free shipping on orders over $80. Shop now!
<meta name="keywords" content=""/>	Running shoes, hiking, basketball sneakers, sale, 60% off, 50% off, best price, cheap Fila.	Puma CA
Site upload speed:	3.67s	6.81s
Quality of written content:	good	good
Quality of Visual Content:	average	best
Alt Text used:
Captions used:	Men, women, kids, sports, collection, selection, sale	New arrivals, men, women, work shoes, sale
Quality of Layout:	good	best
Call-to-action:	fast	quick
Anchor Text:
Mobile Friendly:	yes	yes
Content is “shareable”:	yes twitter, Facebook , YouTube, Instagram	yes ,Facebook , YouTube, Instagram
Links to Social Media:	https://www.youtube.com/user/puma https://www.facebook.com/PUMA https://www.instagram.com/puma/ https://twitter.com/pumashoes876	https://twitter.com/search?q=fila%2520shoes https://www.facebook.com/pages/FILA/141643515863136 https://www.instagram.com/filausa/
SERP ranking results when using keywords from this table:	29,not well	34,not well

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

I have chosen Running Shoes Company and the brand I choose is puma and fila in the picture we can see that the sale of puma is much higher than the sale of fila especially in Canada people are more interested to buy the shoes of puma.

Summary:

Puma can increase their sales because of their new launching products and they can increase their sales and as we can see fila the sales of fila is average. When we search with the keywords like running shoes puma have done a great job as compared to fila whereas fila is searched very less.

Conclusion:

In the running shoes industry, we can see in the graph that puma is better company than fila in running shoes. Running shoes, workout shoes these keywords gave us better searches in case of puma. According to me, puma wins the race of seo analysis.